Next Yacht Group Expands into Turkey Through Strategic Partnership with YSC Yacht Sales Center

The launch of Next Yacht Turkey marks another milestone in the Group’s international growth strategy.

Next Yacht Group has announced a new strategic partnership with YSC Yacht Sales Center and the establishment of Next Yacht Turkey, further strengthening its presence in one of the Mediterranean’s most dynamic luxury yachting markets.

Under the agreement, YSC Yacht Sales Center, based in Istanbul, will become the official distributor for both Maiora and AB Yachts in Turkey. Beyond sales activities, the company will also serve as Next Yacht Group’s local hub for yacht management, technical support, customer experience, and after-sales services, ensuring comprehensive assistance for owners and clients across the region.

“This partnership represents a fundamental strategic step in our Group’s international growth,” said Giorgio Mattei, Deputy Chairman of Next Yacht Group. “Turkey is today an extremely dynamic and receptive market for luxury yachting, and we are proud to collaborate with an authoritative and highly qualified partner such as YSC Yacht Sales Center. Their deep understanding of the local market, combined with the extensive international experience of Mehmet Soydan and his team, will further consolidate the presence of Maiora and AB Yachts in Turkey while ensuring that our clients receive service in line with the Group’s values and standards.”

Mehmet Soydan, founder and owner of YSC Yacht Sales Center, highlighted the significance of the partnership, stating: “We are delighted to represent two internationally renowned brands such as Maiora and AB Yachts. The creation of Next Yacht Turkey and Next Yacht Service Point Turkey confirms the strategic importance of Turkey within the luxury yachting industry. Drawing on more than thirty years of experience, we are committed to establishing a solid and highly qualified presence for Next Yacht Group in this important market.”

The new agreement represents another step in Next Yacht Group’s international expansion strategy. Over recent months, the company has also established Next Yacht Spain, Next Yacht Adriatic, and Next Yacht Germany, creating a network dedicated to commercial development and strategic oversight in key markets through partnerships with leading specialists in the sale and management of luxury yachts over 24 metres.

Founded in 2021, Next Yacht Group brings together the prestigious Italian brands Maiora and AB Yachts. With more than 67,000 square metres of production facilities between Viareggio and Massa, over 380 yachts delivered, and 21 units currently under construction, the Group continues to strengthen its position as one of Italy’s leading players in the luxury yacht sector.